Categoria: Business Strategy

• 5 Steps to Make Your Podcast Ads Campaign a Success

  13/07/21

  Traditional advertising has been slowly dwindling and proving to be less effective over the past decade with the surge of social media, podcasting, and digital marketing. For example, doublethink cited the traditional banner advertisement typically has a click-through rate of......

• The Complete Guide to Podcast Advertising

  08/06/21

  Whether it’s comedy, news, crime, or storytelling, podcasts have become an essential way that people consume media. To date, there are over half a million active podcasts in rotation with over 18.5 million episodes streaming. With the amount of content......

• 7 Reasons to Invest in Organic Search Traffic

  08/06/21

  The tried and true battle that marketers continue to face is the ongoing battle of search engine optimization (SEO) versus organic search traffic. In the past few years, we’ve seen companies invest thousands of dollars in SEO strategy, SEO-based positions,......

• 4 Ways to Amplify Your TikTok Influencer Campaign

  07/05/21

    Influencer marketing campaigns have become increasingly popular over the past decade with success from various brands and companies across several industries. People love influencers because of the authenticity, personality, and overall value they have online. In the past ...

• Top TikTok Influencers Who Are Dominating in 2021

  12/04/21

  TikTok is easily the most engaging and interactive platform with advertising appeal for businesses, marketers, and content creators. Unlike other social platforms, TikTok is powered and geared towards making content shine in every way possible. The leaders that drive the......

• How to Optimize Paid TikTok Campaigns

  12/04/21

  Since 2018 TikTok has amassed over 500 million active users worldwide and shows no sign of stopping anytime soon. In 2020 the app had over 800 million downloads within a single year and now it’s the world’s fastest-growing social media......

• How to Use Influencer Content as Paid Ads on TikTok vs Facebook Ads

  11/03/21

  In the world of social media, using influencer marketing campaigns is an essential aspect of building brand awareness, developing partnerships, and connecting with your target audience. But once a campaign is over, what is the next move? You’ve invested time,......

• How to Find and Work With TikTok Influencers

  09/03/21

  TikTok has become one of the leading social media platforms to change how brands are connecting to customers over the past year and a half. Since TikTok hit social networks in 2018, it has had over 2.3 billion downloads and......

• 7 Tips on Optimizing Websites for Visually Impaired Users

  05/02/21

    As technology evolves, more resources and tools emerge that help create a more engaging user experience for website visitors. And when it comes to user experience, accessibility is key. And for people with visual impairments, website accessibility is often......

• How to Integrate TikTok Ads with Branch.io

  05/02/21

    Branch.io is a mobile app measurement platform that has been trusted by top-ranking apps like Buzzfeed, Strava, Pinterest, Instacart, and more to increase efficiency and revenue with strong link matching. It integrates social platforms, data analytics tools, and ad......