Growing a Powwow
The Indigenous Cultures Institute (ICI) is a non-profit organization based in San Marcos, Texas. It was founded in 2006 by the Miakan-Garza Band, a Texas native tribe. The Miakan-Garza Brand represents fifteen major families who, to this day, maintain family ties and practice traditional ceremonies. ICI is “dedicated to the research and preservation of the culture, arts, traditions, ceremonies, and languages of this population, collectively known as Coahuiltecans.”
We at Iron Roots specifically assisted in the social promotion of their annual Sacred Springs Powwow. The Powwow typically includes dance and dress that honors the Native American values of honor, respect, tradition, and generosity.
After a year of marketing and promoting the Sacred Springs Powwow ICI saw huge growth in powwow attendance, almost 4 times what it was the previous year.
Our work helped create the biggest outdoor marketplace in a North American powwow. The Sacred Springs Powwow saw its festival revenue almost triple from the previous year.