A physical activation achieving new debut levels
In collaboration with Complex Media, we flew the world’s top comic influencers to NYC for an in-person social media activation to generate awareness for the premiere of the Netflix series ‘The Defenders’. The promotion was a hit, and with the paid amplification on Facebook and Instagram, the premiere saw results that topped almost all of Netflix’s comic series.
Social media impressions in the first 24 hours of campaign activation, all from real-time content captured at the premiere in NYC.
Average viewers the first week of The Defenders premiere. Targeted binge watchers consumed 4.6 episodes on average on day one alone, trailing the success of the well-known 'The Big Bang Theory'.