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Gillette
In opening weekend box office sales
$94MM
When DC Comics was on the cusp of releasing their newest Justice League movie, they partnered with Gillette and Iron Roots to take their franchise characters a step further by collaborating with Instagram's biggest comic book influencers and enthusiasts to promote their co-branded special edition Justice League razor kits, just in time for opening weekend. This yielded 5MM in opening weekend box office sales, 56th biggest domestic movie launch of all time.