ATD

ATD came to us looking for a fresh approach to social engagement after their platform growth had stalled. When we onboarded them in April 2024, we began with a two-month research and activation phase that focused on uncovering what their audience truly wanted. Through social listening, we identified key content opportunities and introduced product-focused edutainment that balanced value with entertainment. As a result, ATD saw a significant lift in engagement, with Instagram interactions increasing by 55% in just a few months. This yielded 83.7% engagement on Instagram and 13.1% engagement on Facebook.