what
we do
we do
Award-winning execution from idea to launch with an integrated team that feels in-house.
Iron Roots is a flexible social partner for busy teams who want good work, done quickly, by
great people
Strategy
Understanding and leveraging customer insights to design high-impact, data driven strategies that align with brand growth goals.
- Onboarding & Customer Lifecycle
- Experimentation Framework
- Creative Strategy & Execution
Social Media & Community Management
Engaging communities with compelling content and fostering active, loyal brand advocates across platforms.
- Brand Voice Development
- Inbound & Outbound Community Engagement
- Content Creation
UGC & Influencer Marketing
Harnessing authentic content and influencer partnerships to build credibility and amplify brand reach.
- Influencer Marketing Campaigns
- User-Generated Content Strategy
- Content Curation & Amplification
Media Buying
Optimizing ad spend through targeted campaign planning and execution, focusing on customer lifetime value and brand goals.
- Campaign Architecture
- Bidding Strategy
- LTV & CPA Calibration
Case Studies
5MM+
Justice League fans reached across Instagram though Iron Roots syndicated niche user generated content approach - resulting in millions of reach within the Comic book community across Instagram during launch week.
5.2MM+
Social media impressions in the first 24 hours of campaign activation, all from real-time content captured at the premiere in NYC.
3.7x
After a year of marketing and promoting the Sacred Springs Powwow ICI saw huge growth in powwow attendance, almost 4 times what it was the previous year.