what
we do
Award-winning execution from idea to launch with an integrated team that feels in-house.

Iron Roots is a flexible social partner for busy teams who want good work, done quickly, by great people Decorative underline

Strategy

Understanding and leveraging customer insights to design high-impact, data driven strategies that align with brand growth goals.

  • Onboarding & Customer Lifecycle
  • Experimentation Framework
  • Creative Strategy & Execution

Social Media & Community Management

Engaging communities with compelling content and fostering active, loyal brand advocates across platforms.

  • Brand Voice Development
  • Inbound & Outbound Community Engagement
  • Content Creation

UGC & Influencer Marketing

Harnessing authentic content and influencer partnerships to build credibility and amplify brand reach.

  • Influencer Marketing Campaigns
  • User-Generated Content Strategy
  • Content Curation & Amplification

Media Buying

Optimizing ad spend through targeted campaign planning and execution, focusing on customer lifetime value and brand goals.

  • Campaign Architecture
  • Bidding Strategy
  • LTV & CPA Calibration

Case Studies

5MM+
Justice League fans reached across Instagram though Iron Roots syndicated niche user generated content approach - resulting in millions of reach within the Comic book community across Instagram during launch week.
5.2MM+
Social media impressions in the first 24 hours of campaign activation, all from real-time content captured at the premiere in NYC.
3.7x
After a year of marketing and promoting the Sacred Springs Powwow ICI saw huge growth in powwow attendance, almost 4 times what it was the previous year.