Top TikTok Influencers Who Are Dominating in 2021

TikTok is easily the most engaging and interactive platform with advertising appeal for businesses, marketers, and content creators. Unlike other social platforms, TikTok is powered and geared towards making content shine in every way possible. The leaders that drive the commercial appeal of TikTok have been influencers who have dominated the social and news space with their uncanny ability to go viral. With a user base of over 500 million worldwide and growing, finding and identifying influencers who are best for your business can be challenging. The recent TikTok Creator Marketplace makes it easier for businesses to create campaigns and search for top TikTok influencers who they can feature in their ad campaigns. Over the past few years, we have seen the commercial and viral appeal of influencers grow to massive proportions with some of the platform’s top creators collaborating and working with big named brands all over the world. One of the biggest ways businesses and marketers are connecting to the Gen Z audience is through influencer marketing.

 

Influencer marketing is about collaborating or partnering with an influencer in order to appeal to or influence the behavior of your target customers. TikTok influencer marketing spans different types of campaigns and gives you the ability to hone on your target market, niche, or industry. Finding TikTok influencers who appeal to the same niche as your audience is important regardless of how big their following is. Influencers are one of the driving forces of TikTok campaigns and provide brands with endless options to strategize and get their business in front of a lot of people. If you’re looking for inspiration or considering using an influencer for your next TikTok campaign, we’re here to help by shining a light on the influencers who are doing it big in 2021. With the explosion and changing landscape of TikTok, the top influencers change month to month which is why it’s important to get an idea of who is relevant right now and the industry or niche they represent.

 

Check out our top 10 list for the hottest influencers who have been dominating the TikTok platform this year.

Charli D’Amelio

• Subscriber Count: 111.7 million
• Views Avg: 27 million

 

Charli D’Amelio joined TikTok before it was popular back in 2019. As the reigning queen of TikTok D’Amelio got famous for participating in the “Renegade” dance challenge and has been dancing her way up the TikTok algorithm ever since. As a trained dancer she creates approachable and quirky content that speaks to the mainstream viewer. She and her family the D’Amelio’s will have their own Hulu series covering their family’s life in 2021.

Dixie D’Amelio

• Subscriber Count: 50.5 million
• Views Avg: 25.7 million

 

Dixie is the other half of the D’Amelio duo as the younger sister of Charli. The popular TikTok personality is a singer, aspiring actress, and has her own makeup collection with Morphe. Her TikTok features many of her own brand collaborations, fellow TikTok influencers, and candids of her modeling.

Addison Rae 

• Subscriber Count: 79 million
• Views Avg: 23.5 million

 

This TikTok sensation has been in magazines, hanging with celebs like the Kardashians, and most recently a controversial appearance on The Jimmy Fallon Show. She came onto the scene in 2019 and became popular overnight for participating in dance challenges and featuring her mom on her account. Addison is currently signed to a talent agency and is working on deals in modeling, TV, and endorsements.

Tra Rags

• Subscriber Count: 3.4 million
• Views Avg: 10.7 million

 

Tra Rags is a TikTok personality who has garnered popularity for his candid and witty humor. His TikTok features many original commentaries and scenario-based situations evoking uncomfortable moments. Tra’s dedication to his brand spans several social networks and he has coined the term “original sound” for his humorous voiceovers. 

Kylie Jenner

• Subscriber Count: 27.9 million
• Views Avg: 18.8 million

 

The youngest member of the Kardashian-Jenner family has taken her brand to TikTok to share clips of her day-to-day activities. Kylie’s feed is very similar to her other social platforms which all share behind-the-scenes footage of her Kylie makeup brand, daily workouts, and her fashion-forward looks. Her participation on TikTok is an excellent example of brand consistency and keeping up with Gen Z.

 

 

Jada Rounds

• Subscriber Count: 919.8K
• Views Avg: 9.6 million

 

Jada is a web star who has been amassing a worldwide TikTok following for her grunge aesthetic and heavy metal videos featuring “Bob” who she playfully hits. Many of Jada’s videos exaggerate the effects of not having coffee and her response to it. Her TikTok highlights much of her personality, interests, and pokes fun at trending challenges that aren’t on-brand with her persona.

Bella Poarch

• Subscriber Count: 60.6 million
• Views Avg: 14.3 million

 

Bella Poarch is a US Navy veteran who joined TikTok in 2020 and has collaborated with celebrities like Tyga. Many of her videos feature lip-syncing videos filmed with a face track filter that highlights some of the more creative features of the platform. She’s continued to build her brand around niche topics like anime, video games, and art.

Syd

• Subscriber Count: 239.4K 
• Views Avg: 6.9 million

 

Meet the first nonhuman that is a TikTok influencer…aka Syd. Syd is a lizard who gets dressed up in different hats and accessories handmade by his owner. While TikTok can be all business, branding, and challenges, it can also be fun, quirky, and lighthearted. Syd’s owner themes every TikTok depending on the season or holiday that is being celebrated and does quick clips of how they make his unique outfits before we see the final product.

Nikita Dragun 

• Subscriber Count: 13.2 million
• Views Avg: 6.7 million

 

Nikita Dragun is a makeup guru, Youtuber, model, and has amassed millions of followers off the heels of her popularity on YouTube. Similar to Kylie Jenner, Nikita already had an established brand and fan base prior to TikTok but has been able to bring fresh, new content to her platform. She participates in trending challenges, features several makeup transformations, and celebrates her identity as a transgender person.

Devon Kelley 

• Subscriber Count: 230K
• Views Avg: 4.8 million

 

Devon Kelley joined TikTok in March 2021 and has garnered millions of views over three short videos. Her unique facial massaging techniques show a before/after transformation that highlights, contours, and gives the skin an organic lift with a shaping tool.

Are you feeling ready to find the perfect influencer for your next marketing campaign? As you can see TikTok literally has an influencer for any and everything…animals included. Get creative with your TikTok campaign this year and get into influencer marketing!