Neutrogena

Neutrogena needed to build awareness for its acne line while driving Walgreens visits and showing how the products fit into real routines. We partnered with Instagram creators with acne-prone skin to share authentic routines, product flat-lays, and Walgreens hauls, encouraging audiences to join the conversation with #LetsSolveIt. Across 45 pieces of content, the campaign reached 290K+ people, generated 5,364 engagements, and averaged a 5%+ engagement rate per post.