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Gopuff
Impressions
1M+
Gopuff needed to drive new users within specific delivery zones, making local relevance more important than broad national awareness. We built a regional influencer program using local Instagram and TikTok creators, combining sponsored content, unique offers, and earned media to reach audiences city by city. Across 20 creators and 50+ posts, the campaign generated 1M+ impressions at roughly a $15 eCPM.