Netflix

Netflix was preparing to release the third season of Cobra Kai, the Emmy-Nominated sequel to the hit "Karate Kid" films. Netflix needed expertise in creating the perfect campaign on TikTok using influencer marketing. Our team activated a range of distinct creators on TikTok, that used the Cobra Kai Chop filter TikTok created for Netflix. Each influencer activated paired the hashtag #CobraKaiChop with their own creative spin on the filter. This yielded 2.76X ROI and 2.8M+ views from paid content.