seo Archives - Iron Roots

§ 01 — Who you are

Quick intros.

Three questions. Used to route your inquiry to the right strategist.

i.Who are we talking to?

ii.What do you sell, and to whom? one sentence

iii.Where are you right now?

Pre-launch / stealth Not in market yet Early — finding our voice Live, still experimenting Growing — know what works Scaling execution Established — optimizing Mid-market or enterprise

§ 02 — Goals & scope

What do you want, in order?

Four questions. This is where we figure out the lane.

iv.Top 3 goals — in priority order most important first

1

2

3

v.What areas do you need handled? check all that apply

Strategy Pillars, voice, planning Content creation Static, video, illustration Community management DMs, replies, moderation Influencer & UGC Creator programs Paid media Meta, TikTok, LinkedIn ads Brand identity Positioning, voice, look Open — tell you what we think We'll recommend the right mix for your goals

vi.Which channels do you want to focus on? check all that apply

Instagram TikTok LinkedIn YouTube Facebook X / Twitter Pinterest Threads Open — recommend the right channels for us

vii.How much of the thinking do you want us to own?

Why we ask. A "1" and a "5" need different teams, different pacing, and different contracts. Misreading this is the #1 source of scope drift mid-engagement.

§ 03 — Money, vision, timing

The shape of the deal.

Three last questions. We'd rather right-size than over-promise.

viii.What monthly retainer budget are you working with? ballpark is fine

Under $5K $5K – $10K $10K – $20K $20K – $35K $35K+ Open / TBD

ix.What does success look like for your company? paint the picture

x.When do you want to start — and anything else we should know?

How did you hear about Iron Roots? optional

Referral Google / search Social Saw our work Press / podcast Other

§ 04 — Review & submit

Almost there.

Quick look. Hit back to edit, or submit and we'll be in touch within 3 business days.

One last check — what is 3 + 8? Type the answer to confirm you're human, then hit submit.