Fan Inc.

Fan Inc. was launching a new NIL sports app into a category where its audience barely existed yet, requiring a strategy that could introduce the brand, educate the market, and build demand from the ground up. We developed a waitlist-style go-to-market approach fueled by meme-and-culture content, student-athlete creators, and branded product animations to drive reach beyond follower count. The result was a 141% increase in brand mentions and 12K+ engagements before the app had an established audience.