Reaching the Comic Book Community

When DC Comics was on the cusp of releasing their newest Justice League movie, they partnered with Gillette and Iron Roots to take their franchise characters a step further by collaborating with instagram’s biggest comic book influencers and enthusiasts to promote their cobranded special edition Justice League razor kits, just in time for opening weekend.

5MM+

Justice League fans reached across Instagram though Iron Roots syndicated niche user generated content approach - resulting in millions of reach within the Comic book community across Instagram during launch week.

$94MM

In opening weekend sales at the North American box office, resulting in the 56th-biggest domestic movie launch of all time.

A physical activation achieving new debut levels

In collaboration with Complex Media, we flew the world’s top comic influencers to NYC for an in-person social media activation to generate awareness for the premiere of the Netflix series ‘The Defenders’. The promotion was a hit, and with the paid amplification on Facebook and Instagram, the premiere saw results that topped almost all of Netflix’s comic series.

5.2MM+

Social media impressions in the first 24 hours of campaign activation, all from real-time content captured at the premiere in NYC.

6MM+

Average viewers the first week of The Defenders premiere. Targeted binge watchers consumed 4.6 episodes on average on day one alone, trailing the success of the well-known 'The Big Bang Theory'.

Growing a Powwow

The Indigenous Cultures Institute (ICI) is a non-profit organization based in San Marcos, Texas. It was founded in 2006 by the Miakan-Garza Band, a Texas native tribe. The Miakan-Garza Brand represents fifteen major families who, to this day, maintain family ties and practice traditional ceremonies. ICI is “dedicated to the research and preservation of the culture, arts, traditions, ceremonies, and languages of this population, collectively known as Coahuiltecans.”

We at Iron Roots specifically assisted in the social promotion of their annual Sacred Springs Powwow. The Powwow typically includes dance and dress that honors the Native American values of honor, respect, tradition, and generosity.

3.7x

After a year of marketing and promoting the Sacred Springs Powwow ICI saw huge growth in powwow attendance, almost 4 times what it was the previous year.

196%

Our work helped create the biggest outdoor marketplace in a North American powwow. The Sacred Springs Powwow saw its festival revenue almost triple from the previous year.

Taking B2B eCommerce to another level

The wholesale glass packaging provider had a simple  goal: Get manufacturers of candles, foods, & fragrances to discover Glassnow & choose over competitors. So we focused on what mattered most: untouched markets, serving hyper-targeted paid social ads around the most important value propositions of Glassnow’s products.

3x

Increase in online revenue within 24 months, driven through 4-point paid ads retargeting strategy.

300%

Growth in followers across social media presence. Engagement on content produced doubled.

Finding A New Audience

Arguably, Marakesh Cafe was the first authentic Mediterranean restaurant in Austin, Texas. After some time, they decided to relocate to a different area of the city.

It was then that Marakesh came to Iron Roots with a challenge:

Grow their plateaued sales by finding a new crowd for the restaurant. A crowd with exploratory palettes, hungry for an unfamiliar cuisine.

226%

Increase in website traffic, where we helped by advertising on social media and organizing influencer campaigns. We gathered influencers to eat, judge, and post reviews of Marakesh's food, gaining thousands of social media impressions.

197%

Increase in Marakesh's catering sales.

Helping Save Pups with the PAWS Membership Program

Paws for Life is a nonprofit organization based in Pueblo, CO that is dedicated to rescuing dogs who are soon to be euthanized. They bring the dogs, who are often shy or mischievous, into family-style homes and socialize them. After as much time is needed, the dogs are all set, ready to be great companions that people will want to adopt for their own.

Our goal in helping Paws For Life was a simple one — get them more money so they can give more dogs the life they deserve.

28,500

Our ads reached almost 30 thousand people in the Pueblo area which helped raise thousands of dollars for PAWS for Life.

2X

We made a self-operating fundraising system that helped PAWS For Life double its number of adoptions. We onboarded 30 “PAWS Partners” (taco shops, ice cream parlors, etc.), who gave deals and discounts to Pueblo residents that supported the nonprofit by participating in our PAWS Membership Program.